Fewer than 30% of large organizations will block employee access to social media sites by 2014, according to research from Gartner. That’s compared with 50% just two years ago.
The number of firms lifting social media blocks for employees is steadily growing, Gartner reports.
The growth of employee social media access can affect credit union information systems and social media policies. It’s a workplace trend that poses both threats and opportunities.
For example, social media platforms collect, process, share, and store a range of identity data—often more than corporate systems do.
Corporate identity and access management systems (IAM)—which ensure the right people access the right services— may require closer monitoring and upgrades to minimize the exposure to any number of security threats.
“Even in those organizations that block all access to social media, the blocks are often incomplete,” Gartner researchers say. “Certain departments and processes, such as marketing, require access to external social media, and employees can circumvent blocks by using personal smartphones. Companies should turn their attention to the effects of social media on IAM.”
Some of these effects include:
Don’t ignore social media and social identity, Gartner warns. Determine how your credit union currently uses internal and external social media in both official and unofficial ways. Look for dissonance between your identity and access practices and identify needs, opportunities, and risks of social media
“Off-duty” social media use policies are important for credit unions to incorporate for staff, says Joni Lovingood, CUNA Mutual Group’s senior risk management consultant.
To keep your credit union’s risk exposure low:
Other social media policy and procedure tips from Lovingood include:
LORA BRAY, CUNA’s research librarian, compiled the information in this article. Contact her at 608-231-4308.