Credit Union Magazine presents its CU Hero Award to individuals in the movement promoting credit union philosophy and making a difference in their communities.
★ Ron Kase, president/CEO of Landmark Credit Union, led his credit union to remarkable growth, including the creation of 450 jobs in southeastern Wisconsin. Kase says he’s proud of his credit union’s first-time home buyer program, rescue refinance program, credit counseling seminars, and Hispanic initiatives.
The American Association of Credit Union Leagues presents the annual Farley League Leadership Award. It’s named in honor of Gene Farley, former CEO of the Virginia Credit Union League, in recognition of his longtime leadership in the credit union movement.
★ Scott Earl, CEO of the Mountain West Credit Union Association, received the 2012 Farley Award.
★ Travis Credit Union, Vacaville, Calif. Travis Credit Union was recognized for creating, cultivating, and sustaining a sales and service culture. Its strategy was to create the position of retail sales manager to ensure service-standards accountability, development of a formal sales training program, and the creation of Travis Intelligence to analyze sales efforts. Success can be seen in the number of new members and the increase in wallet share among existing members—both of which are expected to exceed goals. (A CUNA Operations, Sales & Service Council Best Practices Award winner)
★ Oregon Community Credit Union, Eugene. This credit union is known for its “360 Training: Excelling in a Sales Culture” program that includes organizationwide training, product knowledge workshops, and an incentives program. As a result of the credit union’s efforts, loan growth increased 8.5% and deposit growth grew 3.15%, exceeding goals. (A CUNA OpSS Council Best Practices Award winner)
★ SouthPoint Federal Credit Union, Sleepyeye, Minn. SouthPoint turned heads with its “Service Points of Excellence” program that includes biweekly coaching sessions and member and staff surveys. In addition to positive feedback from member surveys, the credit union increased overall cross sales. (A CUNA OpSS Council Best Practices Award winner)
★ WestStar Credit Union, Las Vegas. WestStar was recognized for hosting two job fairs for its members. Its strategy was to hold fairs in areas that were hit hard by the recession, such as Las Vegas and Reno. The fairs were open to employers with open positions and gave priority entry to WestStar members. With 4,300 job seekers, 23 employers, and more than 1,000 jobs, the fairs helped more than 70 people gain employment and garnered the credit union local and national attention. (A CUNA OpSS Council Best Practices Award winner)
★ FedChoice Federal Credit Union, Lanham, Nev. This credit union drew attention by creating member councils to gain insight on financial pain points, preferred communication methods, and product and service awareness. The credit union held nine meetings during a three-month period. FedChoice implemented numerous suggestions made during these meetings with additional changes in progress.
(A CUNA OpSS Council Best Practices Award winner)
The CUNA Marketing and Business Development Council annually recognizes top credit union marketing professionals. These three award winners made an impact in their areas of expertise:
★ Anne Legg, vice president of marketing for Financial Partners Credit Union, Downey, Calif. (Marketing Professional of the Year);
★ John Godwin, vice president of business development/strategic alliances for MECU of Baltimore (Business Development Professional of the Year Award); and
★ Kim Wall, community development director for Georgia United Credit Union in Duluth (Hall of Fame inductee).