Let’s face facts: Business development is one of the fastest growing trends in the credit union movement. Credit unions are redefining the art of business development.
Some are doing a wonderful job, while others are woefully behind. But my guess is a lot of credit unions are realizing how important business development is but aren’t sure how to approach it.
Consider these seven steps all credit unions can take now to improve their business development function:
SEAN McDONALD is director of business development at Mid-State Federal Credit Union, Carteret, N.J., and chair of the CUNA Marketing & Business Development Council. Contact him at 732-541-4151. For more information about CUNA Councils, visit cunacouncils.org.