CUs’ top planning strategies include proactive lending and mobile banking.
June 27, 2013
6. Advocacy efforts
CUNA has three major advocacy efforts currently under way: Don’t Tax My Credit Union, Unite for Good, and Plan to Win.
Unite for Good is a strategic vision designed to help all credit unions achieve shared goals. It’s a vision based on the shared values of collaboration, a member-centric focus, community involvement, and a dedication to consumers’ financial well-being.
The shared vision is: Americans choose credit unions as their best financial partner.
“We don’t want to be 7,000 credit unions with 7,000 scattered, diverse stories,” CUNA President/CEO Bill Cheney says. “We want to be 7,000 credit unions repeating one strong story 7,000 times. That results in effective, successful communication.”
To realize this vision, CUNA urges all credit unions to:
Remove barriers by actively participating in credit union grassroots activities and the political process;
Create awareness by expanding your credit union’s outreach and image in the community;
Foster service excellence by offering a complete set of forward-looking and constantly improving financial services to members of all backgrounds and life stages.
Visit uniteforgood.org for a checklist of action steps your credit union can take to realize these goals.
CUNA and the state leagues have been working on a Plan to Win for the past couple of years. Plan to Win is a comprehensive grassroots, political, legislative, and communications strategy designed to move all members of Congress to a position of stronger support for credit unions.