CU lenders and other executives should closely examine their sustainable growth rate: net worth times return on assets, advises David Tuyo, vice president of solutions for Lending Solutions Consulting. He addressed a preconference workshop, “Becoming a student of your profession, during the 19th annual CUNA Lending Council Conference in Phoenix.

Tuyo also examined the “12 Ps” of lending success: People + Planning + Policy + Pricing + Pay + Practice + Place + Product + Promotion + Progressive + Pace = Performance.

View Credit Union Magazine's complete coverage of the CUNA Lending Council Conference.