"Talent will make or break your culture," says Mollie Bell, chief engagement officer for Filene Research Institute. Speaking to attendees at a Discovery Session, Bell says that at the end of the day, "talent wins, but you have to develop it in a very deliberative culture." Bell defines culture as a sense of identity for an organization and its people, citing Google and IDEO as leaders in creating that identity for employees. "If I visit your branches, will I get a sense of who you are?" Bell asks.