Fund-raiser allows members to help sick kids and their families.
Credit Unions for Kids will launch an innovative national fund-raiser called “Shop for Miracles” on International Credit Union (ICU) Day.
Shop for Miracles benefits ailing kids and their families by encouraging members’ use of credit union-issued debit and credit cards on Oct. 16.
Participating credit unions pledge to donate 25 cents—or another designated amount—to their local Children’s Miracle Network (CMN) Hospital every time a member swipes a card that day.
The campaign embodies this year’s ICU Day theme: Local Service. Global Good.
A pilot of the Shop for Miracles program produced tremendous results last year, when 21 credit unions in California and Nevada raised $185,000 in a single day. That included a $30,000 match from CO-OP Financial Services’ Miracle Match program.
“We support several Credit Unions for Kids fund-raising programs, and this one beat all expectations,” says Brett Martinez, president/CEO of $2.3 billion asset Redwood Credit Union in Santa Rosa, Calif.
Redwood promoted the Shop for Miracles campaign through its website, newsletter, local print advertisements, branch signage, email, and social media.
The credit union experienced a 38% increase in member card transactions above the projected typical total for that date, and raised more than $27,000—including a $5,000 match from CO-OP.
It’s not too late to participate in the ICU Day fund-raiser for Credit Unions for Kids. Credit unions can learn more about Shop for Miracles at CU4Kids.org/ShopforMiracles.
For more information about ICU Day, which celebrates credit unions’ positive impact on the lives of 208 million members in 103 countries, visit cuna.org/icuday.