IN TODAY’S DIGITAL AGE, social media moves at the speed of thought, and those who are experts have learned to sprint along with it.
It’s a good thing that Andrea Finn has the energy of an Olympic athlete with reserves to spare.
As the digital marketing specialist at Royal Credit Union in Eau Claire, Wis., Finn is continually available to members on social networks that never sleep.
“If a member needs my help, I’m there for them seven days a week. Activity really heightens on nights and weekends,” says Finn.
Since 2012, Finn has put all of her drive, energy, and passion for Royal Credit Union into its social media platforms.
“Credit unions have something very special that other industries do not, and that makes us unique in a way that is easy to share with others," Finn says.
“I’m inviting our members in, not just pushing messages out,” she continues. “I’m having one-on-one conversations with our members, which is so important. It’s what makes the social space so unique from all of our other marketing efforts.”
Finn renews her vigor and dedication daily through learning new things and simply saying “yes.”
“I always say ‘yes’ to opportunities that come my way and I try to make sure that each and every one of them turns into a learning avenue for me. I strive to be smarter and better than I was the day before because it makes me feel like I’ve accomplished something for the day,” she adds.
Finn’s enthusiasm shows in the high quality of her work. Her colleague Jan Johnson, executive vice president of organizational agility, says that Andrea is often sought out by other credit union organizations for “her expertise, creativity, and the results she has achieved.”
“One goal that I always strive for has me asking: What will I come up with next that will make people share this?” she says. “Many people will like and comment on a post, but I want to create content that people like enough to share with their friends and family. When people share the content on their own personal pages, they’re telling me that I am doing something right.”
Finn has some social media tips to share with fellow credit unions. “It’s OK to try new things. Some will work, and some won’t—that’s how we learn. Post frequently, and respond quickly to members’ questions and inquiries. Your members will start to recognize a valid service channel where they can get live help, even in the off-hours.”