A panel discusses financial solutions for immigrants Wednesday in a breakout session led by Coopera. The panel includes (from left): Raquel Gallagher, branch manager, Ascentra CU; Maria Martinez, CEO, Border FCU; and Polina Yakusheva, vice president of marketing and business development, Fitzsimons CU.
Here’s some advice for other CUs seeking to offer solutions to immigrants:
•"Don't do it alone," says Gallagher. You can partner with organizations like Coopera.
•"It does take time," says Yakusheva. You need to get buy-in at all levels of the CU, starting with the board. And it takes time to do your "homework."
•"Reach out to the youngsters," says Martinez. Many times the younger member of an immigrant family is the English translator for the family. "The families listen to the kids."