Earvin “Magic” Johnson isn’t just a legendary basketball player—he’s a legendary entrepreneur, too.

The five-time NBA champion with the Los Angeles Lakers invests heavily in urban communities that others won’t touch. He urged leaders at the California and Nevada Credit Union Leagues’ annual meeting and convention to explore opportunities to do so, too.

Johnson, who showered the audience with hugs and impromptu photo opportunities, also challenged attendees to foster a team environment at their credit unions by sublimating their egos and relying on their colleagues for support.

“Don’t be afraid to reach out to those around you, and to reach for new heights,” Johnson says.