Across the country, credit unions are working to achieve a shared strategic vision in which Americans choose credit unions as their best financial partner.
The vision takes root in credit unions’ shared values: collaboration, a focus on members, community involvement, and a dedication to financial well-being.
To guide credit unions to that vision, CUNA developed Unite for Good, a campaign that focuses on three objectives:
1. Removing barriers;
2. Creating awareness; and
3. Fostering service excellence.
Throughout this year’s GAC, CUNA, again, will showcase credit unions’ engagement with the Unite for Good initiative through banners and visual storyboards.
Look in your registration materials for an action checklist that offers ideas on how to achieve these objectives. And be sure to visit the three double-sided, 8-foot by 10-foot panels on display in the Washington Convention Center’s atrium to learn how credit unions across the country embody the Unite for Good principles.
“The abundance of these stories illustrates that credit unions have embraced the Unite for Good campaign and that we’re actively engaged in improving the daily lives of our more than 100 million members,” says Jill Tomalin, CUNA’s deputy chief of staff and chief operating officer.
Some credit union examples:
• Removing barriers. Missouri credit union leaders hosted a series of summertime receptions for state legislators and candidates from both parties to build relationships, share credit union concerns, and tell their story.
• Creating awareness. Affinity Plus Federal Credit Union in St. Paul, Minn., launched a “Plus it Forward” campaign that promotes the idea you can make a significant difference by committing simple, intentional acts of kindness—and asking others to do the same.
• Fostering service excellence. Fox Communities Credit Union in Appleton, Wis., cross-trained two-thirds of its 60 member service representatives in basic lending services because the credit union’s 15 loan specialists couldn’t keep up with demand.
Visit uniteforgood.org to tell your credit union’s story about participating in grassroots activities, expanding credit unions’ reach in the community, and improving financial services to members of all backgrounds and life stages.