Greetings and welcome to CUNA's s 2015 Governmental Affairs Conference (GAC). On behalf of CUNA, the board of directors, and staff, we are glad you are here.
This week nearly 5,000 credit union leaders have come together to continue our strong tradition of grassroots action. We’ll hear from members of Congress and other noted national leaders who will help us gain insight and perspective on the state of our nation and the world. We’ll establish and renew personal and professional friendships with credit union colleagues from around the country.
Since we last met, we marked the milestone of 100 million credit union memberships. We beat back attempts to eliminate our tax exemption with the Don’t Tax My Credit Union campaign and we mobilized to bring positive change to the National Credit Union Administration’s risk-based capital proposal. And we set new records for the Credit Union Legislative Action Council, enabling us to support more credit union-friendly candidates than ever before.
In addition to powerful presentations from world-renowned keynote speakers, we will also learn from credit union leaders who are breaking new ground in advancing our shared vision that Americans choose credit unions as their best financial partner.
We look forward to passionate discussions and true collaboration about how we can move forward together to remove barriers, foster service excellence and create greater credit union awareness that advances our vision.
This GAC also marks the beginning of a new chapter in our advocacy work. The challenge we face in this charged up, fast-paced social media age is breaking through the clutter to capture and maintain the attention and loyalty of credit union members, elected officials and others we need on our side.
We are excited to share a new focus on our advocacy responsibilities with our Member Activation Program: it means 360 degree advocacy and it will be front and center over the next few days.
These changing times demand that we step up our game. And CUNA is leading by example.
Your being here makes us all stronger.
DENNIS PIERCE is chairman of the CUNA Board and CEO of CommunityAmerica Credit Union in Lenexa, Kan.
JIM NUSSLE is CUNA’s president/CEO.