Patty Sarne, senior vice president and chief operating officer, San Antonio Citizens FCU, San Antonio, Fla.
“The services we can give our members changes lives. And whenever we’re able to help someone, we spread it around the staff. When someone helps a member, for example, refinance a loan that helps them in a big way, they’ll tell the other staff members,” she said. “A transaction like that might be commonplace for us, but it’s a big deal for our member, and our goal is to make sure no one forgets that.
She added, ”that’s what helps foster our service excellence, because our staff knows that the work they come in and do every single day changes lives for the better.”