Two things happen when an organization fails to challenge the status quo: complacency and complexity, author/change agent Lisa Bodell told CUNA Marketing & Business Development Council Conference attendees on Wednesday.
“You become resigned,” said the author of “Kill Your Company”—and either unwilling or unable to effect needed change
She cited three reasons complacency exists:
“Thinking has become a daring act,” Bodell said.
She cited three tools credit unions can use to effect change:
1. Ask killer questions. “If you want better answers, ask better questions,” Bodell advised. “Most people are horrible at asking questions. This is important because in the future, asking the right questions will be more important than finding answers.”
For example, don't ask “How can we improve?” Instead, ask, “If we had to give away all of our products for free, how would we make money?”
2. Kill a stupid rule. Ask why things are the way they are at your credit union, and “let your staff kill your stupid rules. There are a lot of things holding people back that you can control.”
3. Make simplicity a habit, not an event. Bodell said many top companies are implementing “simplicity efforts” to eliminate unsuccessful practices.
“Change is not something that can be forced,” she said. “It’s a choice. You have to decide whether you want to simply take orders or influence change for tomorrow.”
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