PHOENIX (2/4/15)--With former Arizona Cardinals quarterback Kurt Warner as the host, Arizona FCU has created a Web-based reality show called "My Comeback"--similar to "The Biggest Loser"--to help improve the lives of the financially unfit in Arizona.
The Phoenix-based, $1.3 billion-asset credit union's campaign, which was featured in an ad during the Super Bowl on Sunday, will give four contestants the opportunity to make a financial "comeback" over the course of three months.
Whoever makes the biggest comeback will earn $20,000.
"No, you're not going to see me out on the field anytime soon," Warner says in a video advertising the show. "My comeback is about putting you back in the game. Look, at some point in life, everyone will face a financial challenge. That's why I'm teaming up with Arizona FCU to come up with the right game plan to lead you to financial success."
The participants will be judged on improving their credit scores, creating and adhering to a budget, making better financial decisions, making sure they're insured, making sure they're not overpaying for things and grappling with spending issues, Steve Kelley, vice president of marketing for Arizona FCU, told News Now.
Arizona FCU will pair each contestant with a financial adviser to help them make these improvements over a three-month period, and at the end of the contest a panel of judges, made up of executives at the credit union, will determine who has best embraced these principles.
"Who's done the best job of creating the new habits in their lives?" Kelley said. "We'll pick the one who seems to have made the biggest turnaround."
The deadline to enter the "My Comeback" contest is noon (MT) Feb. 15.
To enter, prospective contestants can visit mycomeback.arizonafederal.org, fill out the questionnaire, and upload a video that lays out their financial goals and the challenges they face.
Once the credit union whittles the contestants down to 12, it will determine the final four. That's where the credit union will "really get to the bottom of the situation and figure out who we can help," Kelley said.
Kelley added that the contestants likely will be named by March 1, and that the final episode should air by June.
As for Warner, Kelley said the credit union put careful thought into picking him as the host. The program even got its title because Warner's name was thrown around this past NFL season as a possible replacement for two injured Arizona Cardinals quarterbacks.
But the only comeback Warner plans to make any time soon is of the financial variety.