WASHINGTON (1/30/15)--Early next week, the Credit Union National Association will launch a survey of all credit union CEOs regarding the structure and organization of the credit union system.
The survey will be emailed to all credit unions, regardless of affiliation status with CUNA.
CUNA's System Governance and Structure Task Force has been studying the needs and preferences of credit unions in relation to the current system model for national and state advocacy trade association functions and services.
"We want to capture the greatest level of input possible as we recreate the best association support system for the future," the association said in announcing the survey. The responses are essential to successfully developing recommendations for possible organizational changes.
The survey--developed by a task force of credit union CEOs, league presidents and credit union volunteers--will be overseen by an independent market research firm, guaranteeing confidentiality and anonymity.
Credit unions that don't receive the survey invitation email next week can email CUNA at MktResearch@cuna.coop to receive a customized link.