Home » CU Realty Services signed 19 clients in '14
CU Realty Services signed 19 clients in '14
April 3, 2015
SCOTTSDALE, Ariz. (4/6/15)--CU Realty Services, a Scottsdale, Ariz.-based credit union service organization, signed 19 new credit unions in 2014, matching its total for the previous year.
"Competition is increasing for home buyers' mindshare, and credit unions are finding it important to get in front of home-buying members sooner if they want to earn their mortgage business," said Mike Corn, CU Realty Services president/CEO. "The best way to do that is to expand beyond the role of just a lender and provide members with the support they need to make informed decisions before they begin the search process."
CU Realty's HomeAdvantage program enables credit unions to make that shift. The registration-based program empowers credit unions with the tools and resources they need to attract and engage home-buying members early, and close more loans. Features include online property listings, a network of experienced realtors and a rebate at closing.
"The goal is to earn that buyer's first point of contact," said Corn. "Whoever gets to the buyer first earns a very influential role in the choices that buyer makes--especially in lending. And our program helps credit unions get there."
When members use a preferred realtor in the HomeAdvantage network to buy or sell their homes, they earn a rebate that can be applied to closing costs or taken as cash. The average rebate is $1,500 per transaction.
In 2014, CU Realty returned a collective $3.5 million to members through the rebate, a 26% increase over rebates given in 2013. "The rebate isn't the only reason why members use the program, but it's certainly a big financial benefit," Corn said. "We have many partners who have helped save hundreds of thousands of their members' dollars."