MADISON, Wis. (12/1/14)--Thanksgiving kicked off a time for gratitude, and as the beginning of the holiday season, the time of year when people share their good fortune with others in need. In that spirit, credit unions are taking part in #GivingTuesday, Dec. 2, a national day of giving when charities, families, businesses, community centers and students around the world come together for one common purpose: to celebrate generosity and give.
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Below are just a few of the many examples of credit unions getting involved.
InTouch CU, Plano, Texas, with $817 million in assets, will match member donations to Cell Phones for Soldiers (CPFS) up to $2,500 through Dec. 19. CPFS provides calling cards to active duty military members. During the holidays, it can be especially difficult for soldiers to be so far away from their families. CPFS helps them stay in touch. Since 2004, it has provided more than 210 million free minutes to troops and vets. Many institutions run holiday campaigns for CPFS that include matching by the organization.
On Tuesday, Align CU, Lowell, Mass., with $547 million in assets, will match the first $1,000 donated to Emmaus, a homeless prevention and stabilization program. Emmaus recently received a $30,000 donation from $504 million-asset Merrimack Valley FCU, Lawrence, Mass.
Christian Community CU, San Dimas, Calif., with $576 million in assets, will donate $1 to Mission Aviation Fellowship (MAF) for every share or tweet on social media that includes the hashtag #DoMoreIn24. MAF serves people who deal with challenges due to isolation in regions such as Africa, Asia, Eurasia and Latin America by providing aviation, communications and learning technology services.
Among the groups within the credit union movement that can benefit from Giving Tuesday is the Montana Credit Unions for Community Development (MCUCD). Together with Montana's credit unions, MCUCD offers tools, resources and programs to support individuals and families across the state in their pursuit of financial capability.