MADISON, Wis. (2/13/15)--With all the sweet deals, adorable giveaways and charming promotions for Valentine's Day this year, credit unions nationwide must sure have a crush on their members.

The Minnesota Credit Union Network handed out tins of candy hearts with special credit union messages to legislators for Valentine's Day as part of its "Why I Love My Credit Union" campaign. (Minnesota Credit Union Network Photo)

Truth is, nothing may stir the heart more than a special Valentine's Day loan, such as those offered by Bethex FCU, Bronx, N.Y., with $18.6 million in assets.

For the entire month of February, Bethex members can borrow up to $1,500 for 12 months at 8% APR with a 10% down payment.

In Frankfort, Ky., Commonwealth CU, with $973 million in assets, is offering a Valentine's Day vehicle loan rate special. For all vehicle purchases, members with a credit score of 640 or higher will receive 1.48% APR, with a maximum term of 60 months. 

USC CU, Los Angeles, with $391 million in assets, has produced a Valentine's Day-themed commercial to remind members of the appropriately named rewards program: Love My Credit Union Rewards.

Numerous credit unions have lined their webpages with Valentine's Day spending tips as well, including Tinker FCU, Oklahoma City, with $3.2 billion in assets, which suggests saving money by making cards instead of buying them, and cooking dinner rather than going out.

Generations FCU, San Antonio, with $519 million in assets, even suggested a variety of cheesy pickup lines sure to fail so that credit union members without sweethearts can save on Valentine's Day.

Credit union leagues are also getting in on the Valentine's Day fun with campaigns to illustrate why members and employees love their credit unions.

The Minnesota Credit Union Network (MnCUN) has tied its ongoing "Why I Love My Credit Union" program--where credit union members explain what they love about the movement through a variety of media forms--into the special day.

This week, MnCUN distributed 400 valentines and tins of candy hearts with special credit union messages on them to Minnesota lawmakers.

The New Jersey Credit Union League has asked credit union employees to submit a sentence or two about why they love their credit union that will be featured in The Daily Exchange.  

Additional credit union festivities:

• Tennessee Valley FCU, Chattanooga, with $1 billion in assets, is helping to host a blood drive;
• Catalyst Corporate FCU, Plano, Texas, is bumping up awareness of its mobile deposit services through the "Capture My Heart" campaign, where credit union members draw hearts on checks they deposit through their credit union's mobile capture service for a chance to win cash and prizes;
• First Community CU, Jamestown, N.D., with $491 million in assets, has sent out its mascot Pee Wee to deliver Valentine's Day gifts to local veterans; and
• Liberty Savings FCU, Jersey City, N.J., with $79 million in assets, will hand out Valentine's Day-themed activity booklets to children.