WASHINGTON (9/3/14)--The credit union movement's achievement of reaching 100 million memberships was broadcast to a national audience Tuesday, as USA TODAY featured a graphic in its daily front-page "Snapshots" section that illustrates the movement's path to the milestone.
In 1973--numbers supplied by the Credit Union National Association (CUNA) showed--credit union memberships nationwide topped 27.4 million. By 1993, credit unions were serving 65.5 million memberships.
|News that credit union memberships now top 100 million graced the front page of USA Today Tuesday.|
And, of course, in June, credit unions hit the more than than 100.1 million memberships mark, a number equating to one-third of the U.S. population. According to CUNA's monthly estimates from July, that number has since climbed to 100.5 million.
CUNA has launched a campaign to raise awareness for credit unions in step with the industry reaching the 100 million-membership milestone this summer.
The campaign includes the website www.americascreditunions.org, where credit union members nationwide can upload selfies of themselves with the hashtag #100MM and a brief note about why they are a part of the movement.
The milestone is also being celebrated throughout the country.
|Nebraska Credit Union League staffers march behind the "100 million credit union memberships" banner to promote awareness on Labor Day in Omaha, Neb. (Nebraska Credit Union League Photo)|
On Monday, Nebraska Credit Union League staff, alongside member credit unions, marched in the Septemberfest Labor Day Parade in Omaha, Neb., to promote the achievement.
At the head of the group, volunteers carried a "100 million credit union memberships" banner, while credit union employees handed out information cards, koozies and T-shirts to parade attendees.
The Credit Union Association of New York, meanwhile, helped coordinate articles with several newspapers in the state, including The Little Falls Evening Times, The Herkimer Evening Times, The Rome Sentinel and The Utica Observer-Dispatch. Each article mentioned that New York credit unions have reached 5 million memberships and the national milestone of 100 million memberships.
Elected officials in New York also have picked up on the media attention, as New York Lt. Gov. Robert Duffy expressed his support for credit unions on Twitter, tweeting that "I am a huge fan of ESL and NYS's credit unions" and linking to an article in The New York Post called "Credit union membership hits 100 million-client milestone."
The milestone also was mentioned on a segment of the show "Pennsylvania Newsmakers," which recently featured Pennsylvania Credit Union Association President/CEO Patrick Conway and board Chair Maria LaVelle, CEO, Westmoreland FCU, Greensburg, Pa., with $67 million in assets.
The discussion on the program, among other credit union subjects, focused on the state's increasing number of credit union memberships, now up to 3.8 million in Pennsylvania, in addition to the national milestone (Life is a Highway Aug. 29).