MIAMI LAKES, Fla. (10/20/14)--To serve its membership at every touch point--and meet its own expectations for what it means to be a certified financial development financial institution (CDFI)--JetStream FCU has become one of the few credit unions nationwide to certify its entire staff in the Community Development Certified Financial Counseling (CDCFC) training program--certified by the National Cooperative Business Association (NCBA).
|JetStream FCU has become one of the few credit unions nationwide to certify its entire staff in the Community Development Certified Financial Counseling training program--certified by the National Cooperative Business Association. (JetStream FCU Photo)|
Essential for credit unions serving moderate-to-low-income populations, the CDCFC training, testing and certification ensures credit unions can better serve their members who may experience financial challenges, according to Vanessa Ortega, CDFI program manager at the $163 million-asset, Miami Lakes, Fla.-based credit union.
Created by CU Strategic Planning, a CDFI grant writing and marketing consulting firm, CDCFC training enables JetStream FCU employees to better serve the credit union's members when they face financial difficulty.
Oretega said certifying the entire staff was a natural extension of JetStream FCU's CDFI certification. With the knowledge gained from the training, JetStream employees are better equipped to bring members into the financial mainstream.
"In many cases, members may not even know they need help," Ortega told News Now. "It's up to the employees to decipher what kind of training and assistance is needed."
About 75% of JetStream's members in Miami Dade County and Puerto Rico reside in low-income ZIP codes, Ortega added.
According to Ortega, every employee should possess the tools to help members effectively manage their finances.
The areas in which employees can assist members include:
Employees are able to use their skills outside of the workplace as well. Ortega said: "We've had employees tell us they've used what they've learned to help themselves personally, and to help their friends and family."