MOUNTAIN VIEW, Calif. (2/25/15)--Google said Monday that it will partner with Softcard to expand the reach of its Google Wallet mobile payment service (CNN Feb. 25).
Softcard is a joint venture among Verizon Wireless, AT&T and T-Mobile.
Google acquired Softcard's technology as part of the deal. Google will pre-install its Google Wallet payments app on Android phones sold by the carriers this year.
Softcard has been offering its own mobile payments application since 2012. That technology will now be integrated into upcoming versions of Google Wallet.
Both Softcard and Google Wallet have had difficulty gaining traction in the mobile payments marketplace, according to CNET (Feb. 23). Google partnered with Sprint, but not all of its smartphone partners installed the application on their smartphones. Softcard had the backing of the three major carriers, but few other partners.
Google Wallet is expected to compete with Apple Pay, Apple's mobile wallet.