LOS ANGELES (2/9/15)--Sensis, a cross-cultural advertising agency, has released the third wave of its Hispanic Millennial Project conducted in conjunction with the market research firm ThinkNow Research.
The latest installment examines Hispanics' perceptions of money, savings, banking and financial well-being.
"Unlike most people in the United States, Hispanic millennials have a much more positive opinion of banks," Sensis founder and President Jose Villa said. "And while they trust traditional banks, they are also very open to new banking technology. Hispanic millennials want their financial institutions to be innovative and accountable."
Other key themes emerging from the report include:
In addition to the research on Hispanic millennials, Sensis and ThinkNow expanded Wave 3 to include research on African-American and Asian millennials. That research is available upon request.