FARMERS BRANCH, Texas (8/5/14)--The Cornerstone Credit Union League's Houston Chapter of Credit Unions Advertising Co-op will run a 30-second "Make Your Move to a Credit Union" commercial on two local TV stations: KRIV Fox 26 and KTXH My 20.
According to Malcolm Rene, chairman of PR and media for the chapter and chief financial officer and executive vice president of United Community CU, this campaign is not intended to promote a particular product, service or credit union, but to increase awareness and promote the benefits of credit unions.
"This type of awareness campaign is greatly needed," Rene told the the Cornerstone Credit Union League. "The reality is, we're not a big bank with deep pockets, so individually, we just don't have the resources to run a campaign like this, but when we come together, we can be far more effective in moving the needle toward greater awareness of credit unions."
The commercial is expected to reach more than 1.3 million people, and the chapter anticipates about 5.7 million impressions by the time the campaign ends in late August.
Credit unions, Rene said, have great stories to share.
"We might help a member stay in their home after a job loss, or teach a member with their very first checking account how to balance a checkbook," Rene said. "But we need to do a better job of telling our stories, and I believe our message carries further when we work together."