ST. LOUIS (2/18/15)--The Missouri Credit Union Association's Bank on More awareness campaign captured consumers' eyes with more than 65,000 visits to its website in 2014--an increase of more than 15,600 over 2013.
The "Go Ahead, Live Larger" message resonated at community events and with nonmembers--especially during its SUV sweepstakes that resulted in more than 1,500 consumers who entered the contest by visiting credit union branches (News Now Oct. 23, 2014).
Bank on More is designed to inform nonmembers of the benefits of credit union membership. It used a full array of media including radio, TV, billboards, Pandora, Facebook, Twitter, Pinterest and Instagram.
In its second year, Bank on More won a CUNA Blockbuster Award for best campaign on behalf of league service corporation.