SEATAC, Wash. (4/23/15)--The Northwest Credit Union Association (NWCUA) has launched a new website for its wholly owned subsidiary, Strategic Link.
Strategic Link is the NWCUA's collaborative hub connecting credit unions with business solutions partners. Through Strategic Link, NWCUA members have more than 20 strategic partnerships that offer card services, consulting, human resources, insurance, lending, member services and mobile banking.
The new website helps Northwest credit unions find vendors. Central to the new site is a new feature called CU Matchup. Using CU Matchup, a member credit union answers a few short questions, and CU Matchup generates partner recommendations to fit the credit union's specific goals and needs.
"You can think of it like a dating site for credit unions," said NWCUA Chief Operating Officer Denise Gabel. "Except, we've already done the work of choosing only the best partners, so you can be sure that when you find a match, it's going to pay off."
Also featured on the new site is betaSpace, Strategic Link's initiative to introduce financial technology start-up firms to the Northwest credit union market as preferred partners.