Nussle: 'Winning' means a CU industry that is growing
April 9, 2015
WASHINGTON (4/10/15)--As the credit union system continues to get to know "who this new CUNA president and CEO is," Jim Nussle is actively out in the playing field to help credit unions and state credit union leagues know what his vision is for credit unions and credit union advocacy.
Nussle took his spot at CUNA's helm Sept. 22, 2014.
His intention is to be completely transparent about his first months at CUNA and the time he took to review and re-evaluate the strength of the association's value proposition and what it offers to member credit unions.
At state league annual meetings and roundtable discussions, Nussle is bringing this message: Credit unions will win with CUNA's three-point value proposition.
And what does winning mean to Nussle? "To me, when the credit union industry is growing; that's winning," he says often. And to get there, he emphasizes, the primary focus has to be on advocacy, closely followed by creating awareness of credit unions and fostering service excellence for members.
He also said strong advocacy efforts mean good communication within the credit union movement, as well as with policymakers such as elected officials and regulators.
He emphasizes that improving communications, telling the credit union story and expanding the advocacy involvement of everyone who has a stake in credit unions, from employees to members, will deliver winning results.
When it comes to legislators, Nussle says it is important to start good relationships early, not just when an issue that concerns credit unions comes up on the radar. He recommends credit unions connect with officials while they are still candidates, so that by the time they are elected, in office and making policy decisions, credit union leaders are familiar faces.
Advocacy efforts aren't just the responsibilities of CUNA and state leagues; credit union staff and even members are important to making sure the credit union message is heard, Nussle assures.
Overall, Nussle says, he sees his mission as one that will inspire credit unions to become a lot stronger and to work even smarter.