COLUMBUS, Ohio (9/10/14)--A new viral video challenge has been initiated, but those participating won't be dousing themselves in ice water. Instead, warm up those pipes.
To help raise funds to start clinical trials on a drug found to cure Sanfilippo Syndrome, Marching Miles for Miracle Kids, founded by the Ohio Credit Union League's Credit Unions for Kids committee, challenged the Ohio league to participate in the #sing2lines for #SavingEliza challenge (eLumination Sept. 3).
This week, the league delivered, with an abbreviated rendition of "Happy" by Pharrell.
All participants who have been challenged must sing two lines from any song, post it on Facebook or Twitter, and then challenge others to do the same, or donate $50 to the cause at www.SavingEliza.com.
Researchers from Nationwide Children's Hospital in Ohio have discovered a cure for the terminal illness, and funding is needed to begin the clinical trials this fall or winter.
In the Ohio league's video, featuring President/CEO Paul Mercer, the league challenges Sun FCU, Maumee, Ohio, with $508 million in assets; the Cornerstone Credit Union League; Firefighters Community CU, Cleveland, with $201 million in assets; all Ohio credit unions; and the Carolinas Credit Union League and its member credit unions.
Ohio credit unions have a history of supporting Nationwide Children's Hospital through a different initiative, Marching Miles for Miracle Kids, founded in 2007. It's an annual walkathon spearheaded by the Ohio league to raise funds for the eight Children's Miracle Network (CMN) Hospitals in the state.
Eight walkathon events will take place in 2014.
Thanks to the national Credit Unions for Kids effort, the credit union movement is the third-largest corporate contributor to CMN Hospitals in the country. Since 1996, Credit Unions for Kids has raised more than $110 million for the children's hospitals.