CHICAGO (1/13/15)--TransUnion has unveiled a new brand identity platform and logo, designed to reflect the emerging role as an information solution provider for consumers and businesses.
In recent years, TransUnion has expanded beyond its traditional consumer credit data reporting role and has begun using data and analytics to provide insights to consumers, businesses and a variety of new vertical markets.
"Over the past several years, our full focus has been on evolving our business beyond a provider of consumer credit data into an information solutions provider that helps consumers and businesses make better decisions that lead to a better quality of life," said TransUnion President/CEO Jim Peck. "To do this, we upgraded our technology platform, added new data sources, developed new analytic capabilities and overhauled our staffing model to give us expertise in our critical markets."
Through investments and acquisitions, TransUnion improved its ability to leverage data to develop a better understanding of the trends and needs of consumers, businesses and markets. The company is completing a three-year technology platform upgrade to bolster its data analytics capabilities and reduce the time required to deploy new solutions to market.
TransUnion also recently completed several strategic acquisitions, adding new data sources and analytic capabilities. These include the assets of TLO, a data fusion analytics company; L2C Inc., a predictive analytics company that helps assess risk among consumers with little or no credit information; and Driver's History Inc., a leading provider of traffic and court data.
The company also obtained control of the largest consumer credit data provider in India--the fastest growing credit market in the world--expanded its offerings in Brazil and grew its footprint on the African continent to eight additional countries. The company now operates in 33 countries.