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Articles Tagged with ''branding''

Marketing|CU Rock Stars 2019

Real stories, real success

Teea Reed dives right into marketing rebrand at Union Square Credit Union.

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Marketing|Podcast

PODCAST: Beyond the logo

Anne Norman discusses UW Credit Union's brand refresh during a conversation with the CUNA News Podcast.

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Marketing

Digital-first branding effort supports long-term growth

‘We’re not going to change consumers’ hearts and minds with a one-and-done effort,’ says CUNA's Susan Toalson.

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Marketing|Subscribers

Branding is a promise

‘Branding goes much further than physical and visual elements,’ says Vibrant’s Steve Ducey.

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Subscribers

BECU reimagines a beloved brand

'We initially hoped for universal acceptance, love, and joy,' says BECU's Stephen Black. But the change was difficult for some.

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Podcast|Management

PODCAST: Advice for the next generation of leaders

Firefly Credit Union's Bill Raker reflects on lessons learned during his long career.

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Marketing|Podcast

PODCAST: Building a better brand

‘Branding is everything, from the board room to the break room to the back room,’ Mark Arnold says.

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Marketing

Awareness group: Let's build a brand platform for CUs

Messaging must be compelling and speak to consumers’ aspirations and needs.

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Marketing

PODCAST: Speak consumers’ language

Position your CU as a solutions provider, advises Mia Perez, Louisiana FCU's chief administrative officer.

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Directors|CU Rock Stars 2016

The name of the branding game

'We knew doing this would make the Ascend brand synonymous with Music City.'

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Spring 2020

Credit Union Magazine’s Spring 2020 edition features advocacy in action, consumer consideration of credit unions, and high-performing boards.

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