Scenes from CSCU's Solutions Conference
Highlights include mobile payments, EMV conversion, and member engagement.
CSCU President Bob Hackney kicks off the 2015 Solutions Conference by noting several key themes in current card services landscape—including mobile payments, the need for a digital payments strategy, and the transition to EMV. Hackney also notes this is CSCU’s 25th year in business.
Cassie Boutelle, vice president of loyalty products at FIS, discusses the company’s ScoreCard product during a breakout session on consumer loyalty.
Barney Moore, CSCU’s portfolio consulting services manager, leads a preconference workshop aimed at bettering CU card programs. Low rates and fees as well as online and mobile capabilities are some of the main differentiators CUs use to set their programs apart from the crowd. Additionally, “reward programs are table stakes in the credit card business today,” Moore says.
Research suggests humans are hardwired to seek happiness, but we’re bad at predicting what will sustain the feeling, says Jenn Lim, workplace culture expert and keynote speaker Thursday at the CSCU Solutions Conference. Lim is the CEO and Chief Happiness Officer of Delivering Happiness, a company she and Tony Hsieh (CEO of Zappos.com) cofounded to inspire science-based happiness, passion and purpose at work, home and everyday life.
CSCU Board Chairman Rod Staatz presided over CSCU’s annual meeting Thursday. Staatz is president/CEO of $2.7 billion asset SECU in Linthicum, Md., and CUNA Board Vice Chairman. Staatz says one of the biggest challenges facing CUs is card fraud. CU leaders have to work to protect member data. Technologies such as EMV, tokenization, and Apple Pay will greatly reduce card fraud, but will not eliminate the problem, he says.
Lou Grilli, director of mobile products, North American card solutions at FIS, discusses the state of mobile payments technology, where it is headed, and consumer requirements during a breakout session called “Mobile Technology: Giving CUs a Competitive Edge.” Grilli discussed developing FIS's GenNOW product, which helps financial institutions reach entrepreneurs, as well as mobile and young consumers.
CUs must understand why they exist and who they specifically serve, Mollie Bell, chief engagement officer at the Filene Research Institute, says during a breakout session Thursday. “Clarity of purpose,” she says, is important for the future success of CUs.