All In

Six Reasons to Go ‘All In’ With CUNA Councils

New campaign encourages CUs to have an employee in each of the six Councils.

July 5, 2015

CUNA Councils—a professional development organization run by credit union leaders for credit union leaders—has launched an ‘All In” membership campaign.

The multifaceted initiative encourages credit unions to have at least one member in each of the six Councils. Currently, 152 credit unions are already “All In.”

Leaders of the respective Councils (in the above photo), who recently met in the Chicago area for a Council Forum meeting, say joining CUNA Councils offers many advantages, such as:

  • Effective change management. The industry must adapt to disruptive and transformational change to continue to serve members, says Jason Osterhage, CUNA Lending Council Executive Committee chair and senior vice president of lending for $8.3 billion asset Alliant Credit Union in Chicago. “Credit unions should be ‘All In’ because serving members in today’s environment requires every function in the organization to be at the top of its game,” he says.
  • Real solutions. When you get folks interacting, a lot of synergies develop, says Steve Langley, CUNA Operations Sales & Service Council Executive Committee chair and vice president of member services and chief retail officer for $1.5 billion asset Schools Financial Credit Union in Sacramento, Calif. Langley says you find resources and hear perspectives that you can incorporate at your credit union.
  • Personal advice. “It is wonderful to be able to meet people from across the country because when I have issues at my credit union, I am able to pick up the phone. I know who they are, I know what they look like, and I am able to get advice and counsel from them. And I am also able to be a resource for them when they have issues.” says Bob Stowell CUNA Lending Council Executive Committee vice chair and chief strategy officer for $1 billion asset US Federal Credit Union in Burnsville, Minn.
  • Invaluable networking. “The phenomenal networking gave me access to people who were in the same position as me, going through the same issues as me,” says Suzanne Weinstein, CUNA CFO Council Executive Committee chair and chief financial officer for $199 million asset Orlando (Fla.) Federal Credit Union.
  • Recognition. Participation in Councils conveys credibility in the industry and within your credit union, says Cindy Swigert, CUNA Human Resources & Organizational Development Council Executive Committee vice chair and chief human resources officer for $1.9 billion asset United Federal Credit Union in St. Joseph, Mich. “Winning a Council’s excellence award gave my team recognition that’s instantly understandable to the credit union’s board,” she says.
  • Chances for bettering the movement. “To be connected” with Councils betters individual leaders and the movement as a whole, says Bob Davis, CUNA Human Resources & Organizational Development Council Executive Committee chair and senior vice president of human resources for $5.5 billion asset VyStar Credit Union in Jacksonville, Fla. “The whole idea is to help each other to grow and develop, and to make it,” he says.

From June 22 to Aug. 21, credit unions that are--or become—represented in each of the six Councils will be entered to win a CUNA Prize Pack valued at more than $11,000.

New members will also receive midyear dues, which are $100 less than full-year dues.

CUNA Councils also is offering a charitable incentive: When credit unions tweet group selfies with their CUNA Council members using the hashtag #ALLINcouncils, it will donate six dollars to the National Credit Union Foundation.

Councils provide resources, information, networking and career development to credit union professionals in six areas: finance, human resources and organizational development, marketing and business development, lending, operations, and technology. Councils includes more than 6,450 individuals across the U.S. from credit unions large and small.

For more information, contact CUNA Councils Membership Manager Natalie Sherry.