CU Wallet, Relevant Solutions to integrate shopping app

July 13, 2015

LOS ANGELES (7/13/15)--CU Wallet and Relevant Solutions, a provider of mobile in-store shopping content for financial institutions, have entered a strategic alliance integrating merchant offers and promotions with CU Wallet’s mobile wallet.

This integration gives CU Wallet member credit unions the ability to deliver promotions and offers from more than 750 national merchants, as well as local retailers, directly to members.

“We understand that consumers don’t enter retail locations thinking about payment, but rather looking for savings and the best deal,” said Paul Fiore, CU Wallet CEO/founder. “The abundance of coupon apps, individual retailer-branded apps and price comparison tools available can be overwhelming. By partnering with Relevant Solutions, our credit union branded wallet now offers all of these savings and shopping tools in one convenient location."

With the integration, members can use one app through the entire shopping experience. The member searches for the best deal, then receives tailored promotions from national and local merchants. The member makes payment by tapping his or her device.

“Mobile wallets that simply position themselves as a mobile payment solution will struggle to gain user adoption and usage,” said James Peil, Relevant Solutions CEO. “By integrating relevant, location-based promotions and offers, CU Wallet has further positioned credit unions for success in the mobile payments market. Providing content that engages members before, during and after their in-store shopping experience helps credit unions win the battle for app mindshare at the point-of-sale.”