Ore. CUs use CUNA’s MAP to ‘fight for the CU they love’

July 29, 2015

TIGARD, Ore. (7/29/15)--CUNA’s Member Activation Program (MAP) is getting kudos from Oregon credit unions using the MAP toolkit to engage their members’ advocacy on important issues, according to the Northwest Credit Union Association’s (NWCUA) Anthem (July 27).

“MAP allows Pacific Crest FCU to engage our members who are more than willing to fight for the credit union they love,” said Kathie Philp, president/CEO of the Klamath, Falls-based credit union.”

MAPMembers of six Oregon credit unions demonstrated their willingness to advocate for their credit unions by firing off nearly 1,200 messages this year to their elected U.S. senators and representatives, said the NWCUA.

Corvallis-based Oregon State CU used the MAP toolkit to customize its advocacy efforts to educate its members about the costs and pain points of data breaches.

“The time and inconvenience caused by having your personal financial data stolen is traumatic enough. You shouldn’t have to worry about who is going to clean up the mess and pay the bills for the fraud,” said Oregon State CU President/CEO Richard Hein. “Expenses like this are making it more challenging to offer competitive credit card rates and free debit cards with checking accounts,” he said in a message to members through MAP.

Kyle Frick, vice president of marketing at Mid Oregon CU, based in Bend, noted his credit union’s long, successful track record educating and engaging its 24,000 members. “Last year we implemented MAP with positive results and plan to continue bringing important advocacy issues to our members for their support and edification,” Frick said.

“MAP not only provides credit unions with the resources to engage their members in advocacy, it also helps to drive loyalty,” said Samantha Beeler, NWCUA political and grassroots manager. “If a member decides to answer a call to action, CUNA’s research shows the member will also want to leverage more of their credit union’s services, and be more involved than ever.”