First Tech FCU teams with MasterCard on ‘selfie pay’
MOUNTAIN VIEW, Calif. (8/21/15)--Through a partnership with MasterCard, employees of First Tech FCU can authenticate and verify transactions using facial recognition and fingerprint biometrics.
Dubbed “Selfie Pay” by industry observers, a pilot program will be conducted in a closed environment where employees of the Mountain View, Calif.-based credit union will use artificial funds and biometrics. The pilot will test the potential of delivering greater security and convenience to First Tech’s U.S. cardholders by verifying identity via facial photographs or fingerprint scans conducted on smartphones.
“At First Tech, we’re establishing a strong track record for bringing the most secure and forward-looking payments security to our members, first with our introduction this year of chip-and-PIN debit and credit cards,” said Greg Mitchell, First Tech FCU CEO. “In that spirit, this biometrics pilot program represents an exciting next step in payment convenience and security.”
The pilot program will run in September and October and include more than 200 credit union employees.
Pilot participants will use smartphone apps to make virtual donations to the Children’s Miracle Network (CMN) Hospitals, all authenticated by facial recognition or fingerprint biometrics. MasterCard and First Tech are proud to support CMN Hospitals, a nonprofit organization raising funds and awareness for 170 children’s hospitals across North America.