CU benefits to middle class are center stage in new CUNA campaign

October 14, 2015

WASHINGTON (10/14/15)--CUNA launched the next campaign of its Member Activation Program Tuesday: “Strong Credit Unions, Strong Middle Class.”

The effort is based on research and statistics from a CUNA survey on the state of the economy and the middle class. In it, 54% of survey respondents said credit unions are the best place for middle-class consumers to deposit their money.

“The goal of this campaign is to further educate our members about the benefits of membership in a credit union and convey that stronger credit unions mean a stronger middle class,” said Richard Gose, CUNA’s chief political officer. “We want to reinforce the fact that credit unions are the smart consumer choice for middle-class families, an argument that should hit home for many members since we’re reaching out to those that have already made the choice to join.”

101415MAPCUNA has launched a new website,, which includes statements from all the 2016 presidential candidates about the middle class. Credit union members can tweet candidates directly about the benefits of being a credit union member.

If the candidate is not on Twitter, credit union members will have the option to sign a petition that will be sent to the candidate or candidates of their choice, encouraging the candidates to think of credit unions and how they help the middle class.

“We want to ensure that the candidates often hear about credit unions and the benefits we provide to middle and lower income individuals as they formulate their positions on economic policy,” Gose said. “With a strong League/CUNA push on this campaign, we’re hoping to generate a lot of discussion on social media about credit unions and the middle class.”

CUNA’s Member Activation Program was launched after a survey of more than 70,000 credit union members in 2014, which aimed to better understand the impact of advocacy-related communications.