news.cuna.org/articles/108029-member-rewards-by-co-op-now-offered-in-3-versions

Member Rewards by CO-OP now offered in 3 versions

October 14, 2015

RANCHO CUCAMONGA, Calif. (10/14/15)--CO-OP Financial Services’ member rewards program is now offered in multiple versions to provide greater customization to credit unions.

Member Rewards by CO-OP is offered in three ways--as a Member Rewards-branded version; a white-labeled, credit union-branded version; and as a stand-alone merchant-funded rewards program, known as ShopSPOT. By offering all three versions, credit unions can create a differentiated program and control costs.

“With the growing importance of rewards in card programs, the time is right to offer the new Member Rewards by CO-OP and create a superior loyalty product that will drive member engagement and help grow credit union revenue,” said Stan Hollen, CO-OP Financial Services president/CEO. “This new solution offers a variety of options for credit unions big or small.”

The Member Rewards by CO-OP merchant rewards program includes more than 30,000 standard card-linked (in-store) offers, the ability to add custom local merchants and more than 3,000 online merchants available via the ShopSPOT site or with an optional browser plug-in.

In addition, CO-OP offers a mobile app that enables members to check balances, reach customer service, search for local deals and redeem points for electronic gift cards. CO-OP also provides member service via 24/7 live agent member service.

As part of the upgraded program’s roll-out, CO-OP is hosting a free, hourlong webinar, “Make Your Rewards Program Pay,” at 2 p.m. (ET) Oct. 29.