news.cuna.org/articles/108135-gac-launches-with-councils-ed-talk-drive-motivational-expert

GAC launches with Councils’ ED Talk, ‘Drive’ motivational expert

October 23, 2015

WASHINGTON (10/23/15)--Following in the footsteps of last year’s successful inaugural ED (Filene) Talk at the CUNA Governmental Affairs Conference (GAC), CUNA Councils is sponsoring best-selling author Daniel Pink for the 2016 event.

Pink, author of the blockbuster motivational book “Drive,” will speak at the Sunday general session, which is modeled after the popular innovative and inspirational TED Talks. It is named in honor of credit union movement founder Edward Filene.

DanielPink

Daniel Pink

At last year’s inaugural event, retired four-star Gen. Stanley McChrystal engaged the audience with his messages of anticipation, adaptability and communication.

“We are thrilled to bring Dan Pink and his work and ideas to credit union leaders and thank CUNA Councils for sponsoring the ED (Filene) Talk,” said CUNA President/CEO Jim Nussle.

Pink’s general session appearance is the first day of the CUNA GAC, set for Feb. 21-25 in Washington.

His presentation is based on his latest book, “To Sell Is Human: The Surprising Truth About Moving Others.” He will outline a 21st-century approach to sales based in social science and proven best practices.

“Drive: The Surprising Truth About What Motivates Us”--which reached No. 1 on The New York Times best-seller list--draws upon behavioral and social sciences to explore how today’s workforce is motivated.

He also hosts the National Geographic Television program “Crowd Control.” His 2009 TED Talk, “The Puzzle of Motivation,” ranks among the 10 most-watched of all time. Pink served as chief speechwriter for Vice President Al Gore and as an aide to U.S. Labor Secretary Robert Reich.

Learn more about the 2016 CUNA GAC at events.cuna.org/gac/ and register at events.cuna.org/gac/registration.