Campaign Lets CUs Share Good Deeds, Give Back

Top videos in 'Share the Love' campaign earn donations to charities.

November 6, 2015

An online campaign will allow credit unions to showcase the good work and difference they make in their communities while giving them a shot at giving back through a charitable donation.

CU Solutions Group and its member discount program, Love My Credit Union Rewards, teamed up with CUNA to run “Share the Love,” a program that highlights how credit unions give back to their communities through videos.

CU Solutions Group will make a donation to the charity of their choice on behalf of the credit unions whose videos receive the most votes. CU Solutions Group expects to award up to $105,000 in donations during the campaign.

As of early last month, 73 credit unions from 28 states had submitted videos. And voters cast more than 3,000 votes in less than two days of voting, says Kaye Chervenak, project coordinator for membership enhancements at CU Solutions Group.

The campaign is a spin-off of a smaller-scale effort by a Michigan credit union.

Employees at Public Service Credit Union in Romulus, Mich., gave back to its community through small, random acts of kindness, such as passing out donuts to workers plowing streets after a snowstorm, donating treats to the animal shelter, and paying for gas and topping off windshield wiper fluid. The credit union captured the acts on video and word of the credit union’s kindness spread through word-of-mouth, social media, and traditional media.

When CU Solutions Group CEO Dave Adams heard about it, he thought it was something CU Solutions Group could do on a larger scale.

“Rather than donate more resources to our charities and our community events, we wanted to showcase all that credit unions do for their communities by rewarding and contributing to their favorite charity or project,” Adams says.

It’s easy for credit unions to participate. Capture your community outreach on video, showing in 60 to 90 seconds how your credit union makes a difference.

Submit videos by Dec. 24. Look for the videos at That’s where consumers and credit union members will watch the videos and vote. Based on asset size, credit unions that receive the most votes in October, November, and December will receive a $10,000 donation made on their behalf to the charity of their choosing. The video with the most votes, regardless of asset size, at the end of the campaign will receive an additional $15,000 donation on their behalf.

“This is our way of paying back and supporting something the industry is so proud of and strong in,” says Lisa Rizk, senior vice president of membership enhancement and national sales for CU Solutions Group. “The more we can do to spread the word of the good work credit unions do, what they stand for, and how deeply engrained they are in their communities, the better.”