news.cuna.org/articles/108306-inova-fcu-agreement-brings-buzz-points-to-3-states

INOVA FCU agreement brings Buzz Points to 3 states

November 4, 2015

ELKHART, Ind. (11/4/15)--INOVA FCU has selected the Buzz Points merchant-funded loyalty program for its members.

Buzz Points is a CUNA Strategic Services strategic alliance provider.

The program is free and allows members of the Elkhart, Ind.-based credit union to earn rewards while supporting the local economy by using their debit cards for everyday shopping. INOVA CU also serves members in California and North Carolina.

“We have been searching for a loyalty program that could not only support our mission to improve our members’ financial well-being but also improve the financial health of the communities we serve,” said Kerie Sekal, managing director of card services for INOVA FCU. “Buzz Points aligns with these lofty goals by empowering us with the means to reward our members for shopping locally. It also importantly provides the many independent merchants in our areas of operation with the marketing tools they need to compete.”

Buzz Points is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. Credit union members can earn points by using their debit cards whenever they shop, but they earn more points for shopping locally and the most points for shopping with local businesses enrolled in the program.