C(U)-3PO: CUs awaken their force with ‘Star Wars’ release

December 21, 2015

TATOOINE, Outer Rim (12/21/15)--There are two words on just about everyone’s minds right now: “Star Wars.” So what better way to raise awareness than by combining #creditunion and #starwars in the same tweet?

Credit unions across the country have taken advantage of the release of the latest installment of the classic science-fiction series to promote their brands and have a little fun along the way.

Several credit unions held ticket giveaways to first screenings of the flick, others held “Star Wars”-themed contests on social media, while others still merely used the opportunity to poke fun at the big bank “Empire.”

Some of the best examples can be seen below, and don’t miss the creative Twitter posts compiled in the Storify:

  • Mountain America CU held an “Unlock the Force Contest,” through which 30 members could win a pair of tickets to a premier of the movie Dec. 17. Three winners also received “Star Wars” merchandise.

    The West Jordan, Utah-based credit union also gave away daily prizes on its Facebook page. Contestants could enter by tagging friends in the comments section of the credit union’s page. America First FCU, Riverside, Utah, held a ticket giveaway as well;
  • Visions FCU, Endicott, N.Y., sponsored a “Star Wars” weekend for the Elmira Jackals ECHL hockey team. During the weekend, the team wore “Star Wars”-themed jerseys, which were auctioned off to raise money for the Josh Palmer Fund;
  • US Community CU, Nashville, Tenn.-- one of the many credit unions to leverage the opening of the movie to raise awareness on social media--tweeted “Forget the Dark Side Join a Credit Union. BTW got our tickets to the movie?”
  • Credit Union 1, Rantoul, Ill., tweeted a SurveyMonkey poll asking the public which “Star Wars” character was most likely to be a credit union member. Results were still pending at press time, though Yoda sounded like the prohibitive favorite; 
  • Teachers FCU, Hauppauge, N.Y., held a trivia contest on its Twitter page with “Star Wars”-related questions, offering contestants chances to win $25 gift cards; and
  • First Entertainment CU, Hollywood, Calif., released a series of memes poking fun at big banks. The best entries can be found in the Storify below.