news.cuna.org/articles/108875-latest-testimonials-demonstrate-how-maine-cu-members-own-it

Latest testimonials demonstrate how Maine CU members ‘Own it.’

December 22, 2015

WESTBROOK, Maine (12/22/15)--A baker and a college student are the two latest Mainers to share their stories about how they “own it” when it comes to their credit union.

Since kicking into gear in January, the Maine Credit Union League’s “Own it.” campaign will have aired 15,000 television spots along with digital advertising on Google, Pandora and YouTube (Weekly Update Dec. 18).

This month, the campaign added two new testimonials. Amy Bouchard, owner of Wicked Whoopies, turned to her credit union to purchase the building that housed her bakery.

“On the go” university student Olivia Surprise said her phone is her credit union.

A new 60-second spot ties together all the testimonials, illustrating the value proposition of credit unions, which now boast more than 665,000 members, said Rick LaChance, league board member, chair of the Statewide Awareness Committee and CEO of Connected CU, Augusta.

The league also reported that the number of visitors to www.mainecreditunions.org has climbed to four times the volume of 2014, with 80% of site visits coming from a mobile device. Since January, the campaign has generated more than 50,000 video views on YouTube, including 33,000 for the "Triplets" commercial alone.

Next year, the media buy will include nearly 15,000 spots and reach the 95% of the Maine viewing audience an average of 32 times.