news.cuna.org/articles/109181-calif-nev-leagues-sign-kasasa-for-rewards-based-accounts

Calif., Nev. leagues sign Kasasa for rewards-based accounts

January 22, 2016

ONTARIO, Calif. (1/22/16)--The California and Nevada Credit Union Leagues formed a strategic partnership with Kasasa, a financial technology and marketing services company that provides premium checking and savings accounts with consumer rewards.

“Our partnership with Kasasa will provide our member credit unions with a resource to reach out and serve even more people within their communities,” said Tonja Wheatley, California and Nevada Credit Union Leagues’ vice president of credit union solutions and membership. “Kasasa offers rewards-based accounts that can help consumers connect, as well as remain committed to credit unions.”

With a zero-minimum balance, Kasasa’s free, rewards-based accounts motivate members to engage more deeply with their community financial institutions. Kasasa couples its financial products with marketing, data-driven consulting, retail enablement training, ongoing support and compliance insight.

“Many consumers choose to open accounts with megabanks because they believe smaller community institutions lack the products they want and need,” said Gabe Krajicek, CEO of Kasasa. “At Kasasa, we work with these institutions to provide products and services consumers expect, not only driving new account growth but also increasing consumer engagement. By partnering with the leagues, we will continue to help credit unions throughout California and Nevada provide relevant products and services that meet consumers’ needs as well as meet the institution’s needs and objectives.”

Kasasa also announced it ended 2015 with record-setting sales. The company’s network of clients has posted a 45% annual growth rate since 2009. The company ended the year with a total of 374 signed community financial institutions that offer Kasasa accounts, representing 2,299 branches across 47 states and more than 968,000 accounts. The corporation more than doubled the number of new clients acquired compared with 2014.

Currently, the company has a client base of 779 signed and launched community financial institutions across all product offerings, representing 6,713 branches in all 50 states as well as Guam and Washington, D.C.