news.cuna.org/articles/109405-kasasa-launches-referral-program

Kasasa launches referral program

February 10, 2016

AUSTIN, Texas (2/10/16)--Financial technology and marketing provider Kasasa, formerly BancVue, has launched a new online referral platform, Share Kasasa.

The platform helps accountholders refer family and friends to community financial institutions (CFIs), such as credit unions, that offer Kasasa accounts.

Share Kasasa is free for financial institutions offering Kasasa.

Share Kasasa integrates with social media and a credit union’s core processor to automate notification, matching, qualification and reward payments. Each Kasasa accountholder receives a unique link to share with friends. Once their friends open a new Kasasa account and qualify for rewards, both the accountholder and the friend receive an Amazon.com gift card.

Each institution receives a co-branded microsite for accountholders and their friends to interact with Share Kasasa. The entire marketing program is co-branded with each institution’s logo and program details. Share Kasasa allows CFIs to tune their acquisition cost by offering cash incentives up to $200.