Self-service channel focus of CO-OP Shared Branch express

February 18, 2016

RANCHO CUCAMONGA, Calif. (2/18/16)--CO-OP Financial Services is unveiling CO-OP Shared Branch express, designating shared branching services delivered primarily through self-service devices in both retail and in-branch environments.

The new service and accompanying logo and branding will be introduced to roughly 1,950 network locations and terminals in the coming weeks.

The CO-OP Shared Branch express label applies to CO-OP Shared Branch sites where self-service is available. CO-OP Shared Branch express branding will help members make a clear distinction between full and self-service to more quickly find the exact level of service they desire or need.

“As in-branch and retail technology continues to evolve, it is critical to both keep pace with growing consumer demand for self-service, but also make sure that we are clearly identifying those services, to ensure a user experience that matches expectations,” said Stan Hollen, CO-OP president/CEO. “The CO-OP Shared Branch express branding is a way for credit unions to embrace self-service, advance their branch transformation program and at the same time ensure member convenience.”

With their emphasis on self-service, CO-OP Shared Branch express locations helps members skip teller lines, access many locations 24/7 and conduct their most frequent transactions quickly and easily. The branches can be found with the CO-OP Shared Branch locator, available online at and a downloadable mobile app.