Spotlight Shines on Financial Education

Desjardins Awards recognize CUs’ financial literacy efforts.

February 24, 2016

The Desjardins Adult and Youth Financial Education Award programs recognize credit unions for financial literacy efforts aimed at members and nonmembers of all ages.

Named after credit union pioneer Alphonse Desjardins, the award recognizes the credit union movement’s long-time commitment to financial education.

This year’s winning credit unions’ financial literacy efforts include:

  • Dedicating the credit union’s Facebook and Twitter presence to adult financial literacy, providing daily tips and articles, and promoting sessions with its financial counselors;
  • Forming partnerships with community businesses and organizations to become the community leader in financial education by bringing the credit union to the people through “feet on the street” efforts, including hosting seminars for small business owners and meeting with apartment communities to talk about the value of credit union membership;
  • Designing a program to assist cash-strapped families with money skills and vehicle knowledge in order to prepare for car ownership;
  • Hosting “money minute” tables in company cafeterias that allow employees to visit one-on-one with a financial coach;
  • Holding reality fairs featuring local merchants, which allows participants to learn negotiating skills as they buy a house or purchase a vehicle;
  • Creating age-based youth programs that encourage parents and children to talk about spending, saving, and sharing money wisely;
  • Developing a competitive learning experience for students, who create a complete business proposal and present it to a panel of expert; and
  • Ensuring financial education is taught in schools by training teachers.

Read more about the Desjardins Awards and other CUNA awards.