Heartland CU Association rolls out ‘Making It Happen. Together’

March 2, 2016

KANSAS CITY, Mo. (3/2/16)--Heartland Credit Union Association (HCUA) revealed its new brand for Kansas and Missouri credit unions that promotes moving forward cooperatively.

The tagline “Making It Happen. Together” speaks to both the partnership between the Kansas and Missouri associations, as well as the commitment the association has to credit unions and the cooperative nature of credit unions at large.

HCUAMember credit unions voted in October to consolidate the Kansas Credit Union Association and Missouri Credit Union Association into one entity--HCUA, whose operations became official Jan. 1.

A collection of varying-sized dots--symbolizing the individual credit unions and the collaboration of the credit union industry working as one unit--are the foundation of the logo. The blue variation signifies trust, loyalty and strength, while the green indicates stability, innovation and growth, said HCUA in announcing the consolidated new look.

“The variations of blue and green gives Heartland a contemporary look, with bright and fresh colors,” said Marla Marsh, HCUA co-president. “'Making It Happen, Together,' speaks volumes to the way credit unions operate, in partnership with their members, our trade association, their community and the credit union industry as a whole.”

Added HCUA Co-President Don Cohenour: “After extensive research and conducting interviews with staff, board members and credit unions, Dovetail was able to develop a modern look for our organization.” Dovetail is the St. Louis branding and communications agency that created the logo and brand identity.

HCUA employs 45 staff members in five locations throughout Kansas and Missouri. It represents 214 credit unions and more than 2.1 million credit union members in Kansas and Missouri.