CUNA Chief Transformation Officer Bell to lead engagement team

April 4, 2016

WASHINGTON (4/4/16)--The Credit Union National Association (CUNA) has announced that Mollie Bell, who has served as the association’s Chief Transformation Officer since September, will be leading CUNA’s engagement team. The role combines what had previously been separate engagement and transformation roles.

“As we look to CUNA's and credit unions’ futures, we must re-imagine how we engage with our members, and how we work with our League partners to do so in the best possible manner and in the true and critical sprit of interdependence,” said CUNA President/CEO Jim Nussle. “With her deep relationships throughout the credit union movement and broad professional experience, Mollie is the ideal person to lead that effort.”

Bell will lead CUNA’s engagement team and broader cross-functional and collaborative member development and engagement work as CUNA begins operating under the new bylaws overwhelmingly approved recently by its member credit unions. Bell will continue to serve on CUNA’s Leadership Team.


Mollie Bell, CUNA's new chief engagement and transformation officer. 

Greg Michlig, who joined CUNA earlier this year, will continue to serve as deputy chief engagement officer.

Bell and her team will:

• Build on the CUNA/League interdependence strategy, emphasizing the CUNA/League system and the best membership choice for credit unions is with CUNA and its League;

• Build a new engagement strategy to strengthen relationships with individual credit unions through direct, proactive outreach and follow up in order to foster mutually beneficial relationships;

• Invigorate the way CUNA listens and learns from its members and acts on what it hears; and,

• Implement membership options, under the new bylaws, to better engage individuals, system partners, and vendors in CUNA’s business and advocacy work and priorities.

Bell, based in Madison, Wis., joined CUNA in September 2015. Her emphasis has been to develop collaborative, cross-functional teams to assess current capability gaps to ensure CUNA’s strategic initiatives are implemented and success measures are realized. She has extensive experience in organizational strategic planning and implementation including over eight years focused on the credit union movement.

Prior to joining CUNA, Bell served as Filene Research Institute’s chief engagement officer. Bell previously served as an executive with CUNA Mutual Group and held consulting positions with the consulting firm Accenture. Her diverse background also includes positions in law, teaching and sales.

Bell earned her law degree from the University of Texas School of Law and her bachelor of business administration degree from Lamar University.