August 2016
news.cuna.org/articles/110599-this-month-in-credit-union-magazine
Aug16 Cover

This Month in Credit Union Magazine

Read about optimizing card programs, social responsibility, and niche lending.

July 13, 2016
 
Create a Winning Card Program
How members use your credit card products will be changing. Digital wallets and digital and mobile payments are taking hold in the marketplace. But before you look down the road, you must hit the guideposts of a successful credit card program.
 
Loans for All Reasons
CUs built their reputation on a willingness to lend to members despite the challenges that life might sometimes present. While auto loans and mortgages are the primary drivers of CU loan portfolios, many CUs provide credit to meet members’ lifestyle needs.
 
CSR: The Power of Social Good
CUs traditionally use corporate social responsibility practices to attract members, grow revenue, and achieve competitive differentiation. But an emerging trend among CUs is harnessing social responsibility as a risk-mitigation tool.
 
 
LEADING EDGE
Highlights from the America’s CU Conference in Seattle.
 
PRESIDENT’S PERSPECTIVE
Let’s scrub away the awareness gap.
 
TRENDLINES
Auto lending is the driving force behind big loan gains.
 
SPOTLIGHT
This Money Maven won a top CUNA CFO Council award.
 
ADVANCING THE VISION
PenFed infuses “best and brightest” college students with the CU difference.
 
 
COMPLIANCE MATTERS
CFPB announces small-dollar lending rule.
 
THE DO’S AND DON’TS OF PULLING CREDIT REPORTS
CUs must have a “permissible purpose” to obtain a consumer report.
 
 
TWENTYFOUR/SEVEN
Add active shooter incidents to your safety plan.
 
TOOLS OF THE TRADE
Many CUs successfully finance and consolidate college debt.
 
Branching out
Ten steps to a successful loyalty program.