PODCAST: Get the member experience right
Neighbors FCU’s Greg Inman discusses strategies for maintaining a positive member relationships.
“It's huge,” says Inman, chair of the executive committee for the CUNA Operations, Sales, and Service Council, which held its annual meeting last week in Las Vegas in conjunction with the CUNA Technology Council.
Members who encounter resistance trying to use a credit union service might want to switch to another financial institution, he says. Regardless of whether or not the other financial institution has a better solution to them, they may want to take action so “at least it is a different pain.”
Inman also opened up about the challenges his community and credit union faced during recent traumatic flooding in southern Louisiana. Many employees and members lost everything, Inman says.